Search Engine Optimisation

What is SEO?

Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO Code

Full Transparency

Sydney ICT won’t keep you in the dark! Everything from Visitor numbers to best performing keywords; we keep you in the loop.

Personalised, Targeted Experience

No one market is the same. We build a customised SEO strategy based on your business and its market.

A Dedicated Team

Sydney ICT is dedicated to making sure that you’re happy with the results and methods used on your site. We strive to make sure that your site appears on Page One of search results. We cannot guarantee this though (no company can).

Best Practise Only!

The SEO market has been given a bad rep due to a handful of SEO companies out there claiming the impossible, or utilising dangerous “Black-hat” techniques to get their clients website higher in search results. Sydney ICT prides itself on responsible SEO techniques that are approved by the major search providers such as Bing and Google.

Common SEO Questions

Q) Do you limit the amount of keywords on my site?
A) No. We don’t limit the amount of keywords that can be used on your site. We make sure your entire site has appropriate keywords, whether it be 3 keywords or 40 keywords.

Q) What is the difference between “Paid Results” and “Organic Results”?
A) Paid Results are basically advertisements that show at the top of Google or other search engines. The more you’re willing to pay per click on your advertisement, the higher your website shows with other advertisements. Organic Results are results that appear in Google or other search engines for free, based on the search engine’s algorithm. Sydney ICT focuses on Organic Results by building your website around your keyword.

Q) How long does it take to see results?
A) Unfortunately, there is no way of definitively knowing. There are a few factors that can effect how fast or slow it takes to see results. Some of these are listed below (this is not a full list):

  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you’re a big or small site with strong or weak domain authority

Interested In Our Services?